Have you seen the two videos below produced by Dove?
I showed one of them recently before a sermon and the second was a bit too risque to show with some younger folks in our midst. My sermon was part of a series of sermons on relationships (through April 2010) and the focus for this talk was on self identity.
My point is simple:
Beware of the dangers of self-deification and self-hatred. Embrace the truth that God created us, knows us, and loves us. The world often sees human beings as commodities and consumers. The good news is that God sees us as his creations. Good news indeed…
Rather than allowing truths of God to inform and transform our lives (Psalm 139), we can fall prey to the messages of the world around us that often convey to us that we are simply not _________ enough.
What is your struggle?
I think for me, I wrestle with , “Am I successful enough?” – as a man and ironically, as a christian and especially as a pastor.” It’s not that achievement, pursuits, and “success” are inherently negative or bad…but it’s the occasion when I allow these things to supersede the primacy of my identity coming from my identity as a child of God.
Which message are you listening to?
Take a look at these videos.
What do you think?
These “commercials” are powerful…even despite the appropriate criticisms of Dove that are part of the same company (Unilever) that produces the AXE commercials.
Eugene Cho, a second-generation Korean-American, is the founder and lead pastor of Quest Church in Seattle and the executive director of Q Cafe, an innovative nonprofit neighborhood café and music venue. You can stalk him at his blog or follow him on Twitter. He and his wife are also launching a grassroots movement, One Day’s Wages, to fight extreme global poverty – which was recently featured in The New York Times.


